Retail Use Case: Optimizing Pricing Strategies with MarkMi by Crunch

Client Challenge: Retailers often struggle with markdown strategies, balancing the need to move inventory with profitability goals.

Solution: Crunch, a data and AI agency based in Ghent, developed MarkMi, an AI-powered markdown assistant, to automate and optimize pricing adjustments during sales. The tool analyzes real-time and historical data to determine optimal discount timing and product selections, minimizing manual guesswork.

Impact:

• Revenue Boost: Up to a 30% increase in revenue during sales.

• Margin Improvement: Retailers saw an 8% increase in profit margins by using data-driven markdowns instead of manual estimations.

This case highlights how AI can empower retailers to maximize sales while maintaining profitability through intelligent automation.